Fashion And Beauty

Advances in breast surgery have this year hit an all time high, with the introduction of Macrolane to the UK and with the growing popularity of Transaxillary Incision. Both procedures equal great results without unsightly scars.

SurgiCare, a leading UK cosmetic surgery provider, is always looking for the next advancement in cosmetic procedures in order to offer patients different options to match different required results. Surgicare works with a portfolio of surgeons, such as Egon Eder, who specialise in pioneering new procedures.

The non surgical arena is Surgicare’s fastest growing offering, as well as sustained rapid growth in Breast Augmentations, and it is a natural step to offer Macrolane to its ever evolving portfolio.

Egon Eder explains the benefits: “Macrolane is perfect for women who want to enhance the natural shape of their breasts. Perhaps they have lost volume after child birth or weight loss or they want to correct uneven breast size. Macrolane involves an injectable treatment, similar to a dermal filler and is carried out under a local anaesthetic. One of the main advantages of using Macrolane for breast enhancement is seeing the results instantly as well as the treatment leaving no scarring. Obviously each patient is different and the average result will last between 12-18 months. I would advise that patients have a yearly top-up to maintain optimum results.

Egon Eder is also a specialist in Transaxillary Incision (transax or armpit incision). This type of incision is used in the placement of implants for breast augmentations. To avoid scarring, an incision is made in the natural folds of the armpit tissue then a channel is created up to the breast. The implant is then inserted and moved through the channel and positioned and centered behind the nipple. Egon Eder said: “The biggest advantage with the Transaxillary Incision is that the scar is not on the breast.”

Mark Bury, chief executive of Surgicare says: “We are constantly looking to evolve our surgical and non-surgical offering and this year seems to be the year breast surgery has taken yet another step. With the help of our surgeons like Egon Eder, we will be able to offer new techniques across our entire cosmetic portfolio.”

For more information or to arrange a consultation with SurgiCare call 0800 62 22 22 or visit http://www.surgicare.co.uk

With news that the Government will not deregulate Class 3B and 4 Lasers and Intense Pulse Light Sources (IPL) on 1 October 2008 as planned*, Jenny Driscoll, Health Campaigner, Which? says:

“We’re delighted the Government has listened to consumers and industry, deciding not to deregulate cosmetic laser treatments in October**. Thousands more people would have been needlessly harmed or scarred if the proposals had gone ahead***, and it is encouraging to see that the consultation process has been effective.

“Now the Government must take the time to have a serious, in-depth look at this rapidly expanding industry. Current and future regulations must not only be effective and robust, but policed efficiently in clinics across the country, making sure consumers are protected. Laser treatments should change lives for the better, not the worse.”

* Private and Voluntary Healthcare, Care Standards Act 2000, Regulations and National Minimum Standards, Consultation Document

** The Government published its consultation paper on Private and Voluntary Health Care: Care Standards Act 2000′ in March 2008 which included partial deregulation of lasers and intense pulsed light sources - Class 3B or Class 4 laser products and intense pulsed light (IPL).

***The Government stated that cosmetic laser deregulation could cost the NHS an extra £1.8 million a year as well as doubling the rate of ‘adverse incidents’ such as people getting burns. (Source: Department of Health (March 2008) Private and Voluntary Healthcare: Care Standards Act 2000, [Appendix A: Deregulation of lasers and lights - possible effect on number of adverse incidents]).

What Which? has done:

- In June 2008 Which? submitted a response to the deregulation proposals which stated that the Government was basing its decision to deregulate laser treatments on an ‘inadequate assessment’ on the effects of such a move on both consumers and the NHS.

- In July 2008, over thirty patient groups, medical bodies, cosmetic clinics and industry representatives joined forces with Which? to oppose Government plans to stop regulating cosmetic laser treatments from 1 October. The groups signed a joint letter to Health Minister Ben Bradshaw MP, calling on him to halt Government plans to remove non-surgical laser treatments, like hair removal and skin treatments, from current healthcare regulation. Which? said that the Government had underestimated the financial impact of such a change on the NHS, the cosmetic treatment industry and the number of people burned as a result.

WHICH

Company will launch SmoothShapes at “EADV Congress” in Paris beginning today
Elemé™ Medical Inc., a private venture-backed aesthetics company building a franchise in the body shaping market with an initial focus on treatment of cellulite, announced today that it has received CE Mark approval of its FDA-cleared SmoothShapes® System. The Company also announced that it is launching the SmoothShapes device internationally at the “17th Congress of the European Academy of Dermatology & Venereology”, Sept. 17-21, Paris. The product launch will include an Elemé Medical-sponsored symposium: “Impacting Cellulite: A Discussion with SmoothShapes® Experts.”

The SmoothShapes® System uses a proprietary technology called Photomology® that features a unique mechanism of action combining dynamic laser and light energy with mechanical massage and vacuum. This process affects the tissue responsible for the appearance of cellulite-enlarged fat cells and inflexible collagen. SmoothShapes stimulates restoration of healthy cell activity by focusing on both the physical manifestations of cellulite and its underlying causes. Treatments provide improved appearance of cellulite with longer-lasting results that patients can see and feel.

“Based on our technology’s robust scientific foundation, we expect considerable interest in SmoothShapes from dermatologists attending the EADV Congress,” said Nancy M. Briefs, President and CEO. “These clinicians will place high value on the fact that the regulatory-approved claims about SmoothShapes are based exclusively on results obtained in rigorous, independent and ongoing clinical studies of our System. Consequently, we anticipate that SmoothShapes will be able to quickly establish solid traction in European markets.”

The Elemé Medical-sponsored symposium, “Impacting Cellulite: A Discussion with SmoothShapes® Experts”, will include a panel of international dermatology experts: Christine Dierickx, M.D. (Boom, Belgium); Nathalie Fournier, M.D. (Clapiers, France); Serge Mordon, Ph.D. (Lille, France); Klaus Fritz, M.D. (Landau, Germany); and, Michail Pankratov, M.D., Ph.D. (Vice President, Regulatory & Clinical Affairs, Elemé Medical).

About EADV

The European Academy of Dermatology and Venereology (EADV) advances excellence in clinical care, research, education, and training in the fields of Dermatology and Venereology. Its mission is essentially realized through its Congresses and Symposia, the publication of its official scientific journal, The Journal of the European Academy of Dermatology and Venereology (JEADV), and provision of CME accreditation.

About Elemé Medical™

Elemé Medical Inc., headquartered in Merrimack, N.H., is dedicated to providing market-leading technology in all areas of body shaping. SmoothShapes® System with pioneering Photomology® technology is a medical device with FDA clearance and CE Mark approval to market. The Company’s name, when spoken phonetically, suggests “lasers, medicine and aesthetics.”

Elemé Medical™

Our mothers told us that true beauty is more than skin deep - but researchers from Tel Aviv University are now challenging Mom.

They’ve built a beauty machine that, with the press of a button, turns a picture of your own ordinary face into that of a cover model. While its output is currently limited to digitized images, the software may be able to guide plastic surgeons, aid magazine cover editors, and even become a feature incorporated into all digital cameras.

“Beauty, contrary to what most people think, is not simply in the eye of the beholder,” says lead researcher Prof. Daniel Cohen-Or of the Blavatnik School of Computer Sciences at Tel Aviv University. With the aid of computers, attractiveness can be objectified and boiled down to a function of mathematical distances or ratios, he says. This function is the basis for his beauty machine.

In the Eyes of a Majority of Beholders

The research has attracted interest and controversy. Beauty is, after all, a quality that has captivated artists since time immemorial, and its definition has eluded even the world’s greatest philosophers. Prof. Cohen-Or sees things more scientifically.

“Beauty can be quantified by mathematical measurements and ratios. It can be defined as average distances between features, which a majority of people agree are the most beautiful,” says Prof. Cohen-Or. “I don’t claim to know much about beauty. For us, every picture in this research project is just a collection of numbers.”

In his study, published recently in the proceedings of Siggraph, an annual computer graphics conference, Prof. Cohen-Or and his graduate student Tommer Leyvand - together with two colleagues - surveyed 68 Israeli and German men and women, aged 25 to 40, asking them to rank the beauty of 93 different men’s and women’s faces on a scale of 1 to 7. These scores were then entered into a database and correlated to 250 different measurements and facial features, such as ratios of the nose, chin and distance from ears to eyes. From this, the scientists created an algorithm that applies desirable elements of attractiveness to a fresh image.

True to the Real You

Unlike heavily processed Photoshop images that can make magazine cover models and celebrities unrecognizable, Tel Aviv University’s “beautification engine” is much more subtle. Observers say that the final image it produces retains an unmistakable similarity to the original picture.

Well - in most cases. There is one circumstance where Prof. Cohen-Or’s beauty machine doesn’t work like a charm: when a celebrity’s face is changed.

“We’ve run the faces of people like Brigitte Bardot and Woody Allen through the machine and most people are very unhappy with the results,” he admits. “But in unfamiliar faces, most would agree the output is better.” Prof. Cohen-Or now plans on developing the beauty machine further — to add the third dimension of depth.

American Friends of Tel Aviv University (http://www.aftau.org/) supports Israel’s largest and most comprehensive center of higher learning. It is ranked among the world’s top 100 universities in science, biomedical studies, and social science, and rated one of the world’s top 200 universities overall. Internationally recognized for the scope and groundbreaking nature of its research programs, Tel Aviv University consistently produces work with profound implications for the future.
Ukf7003axx| href="http://www.ceilingfantasia.com">Fanimation Fans